SHUUGA is a gift to celebrate a happy everything.
No need to choose, no need to be specific. A full-on appreciation of the ever-allness.
The name SHUUGA is inspired by the Japanese term 祝儀 [shūgi] — a shūgi-bukuro is a special envelope in which money is given as a gift of celebration in Japan.
SHUUGA gummies are a life-form of aapvis.
aapvis is a mix between a monkey and a fish. aap = monkey, vis = fish. A curious little creature, symbolizing a simple idea: coming from opposite habitats, feeling home in between.
We’re Floyd & Celeste, brother and sister. We both believe that exciting things result from bringing contrasting parts together. And that doing so, is worth celebrating everyday.